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• April 15, 2023
• "Unlock the Power of WhatsApp List Messages: 5 Benefits for Your Business Growth", Blog
• authentication conversation, business-initiated conversations, conversation-based pricing, customer service, marketing conversation, opted-in customers, per-24 hour conversation pricing model, rate cards, service conversation, transactional conversations, user-initiated conversations, utility conversation, WhatsApp Business Platform, WhatsApp Business Platform updates
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WhatsApp Business Platform has announced significant changes in its pricing model for conversations, which will take effect from 2023. Instead of a fixed fee, businesses will be charged based on the type of conversation they have, with a per-24 hour conversation pricing model. The cost will vary depending on the nature of the conversation, such as whether it relates to a utility question, authentication, or marketing.